Benefits of Adding a Custom Domain to Blogger (Blogspot) Blog ?

Most of us are not new with this term i.e. ‘Custom Domain’. A custom domain is nothing but a TLD (Top Level Domain) such as .com, .org, .net etc to which our subdomain redirects. There are many reasons and benefits of adding custom domain to our Blogger blog which we will discuss in this article. Most of us when starts blogging always opt for Blogger or Wordpress.com as these are free hosting content management systems and we don’t have to pay a single penny for making our blog live. These free blogging services provides us their subdomain such as domain.blogspot.com or domain.wordpress.com. These subdomains are good for startup but many bloggers keep on blogging for years on their subdomains and when they decide to go for a custom domain it’s too late. Your subdomain can harm your blogging and business performance in many ways but on the other hand a custom domain provides you with many more benefits. let’s see how.

Benefits of using a custom domain for your Blogger blog

      

      (1)   Reputation- As we all know that a custom domain (.com, .org, .net) is more reputable in blogosphere than a subdomain (.blogspot.com, .wordpress.com). When you share your custom domain, it sounds more professional than your previous embarrassing lengthy subdomain.

      (2)   Google Adsense- A custom domain for your blog increases the chances of your Adsense approval a lot as we all know that getting Adsense approval now a days, is not an easy task and every webmaster wants to get it for them when it comes to monetizing as Adsense is the top priority of every blogger.

      (3)   Search Engines Exposure- Custom domains have a good exposure in terms of search engines, as they often like to index custom domains instead of subdomains.

      (4)   Advertising- Custom domain plays an important role in terms of getting Advertisers approval as most Advertising services don’t accept subdomains as they treat them as non reputable and temporary one.

      (5)   Fans and Subscribers- Using a subdomain engraves a bad impression on your readers that you are not serious about your work and they will hesitate in subscribing and following you but when you use custom domain, your followers and subscribers list keeps on increasing and increasing.

      (6)   PageRank- Pagerank increases very slowly when we use subdomain as it receives very less number of backlinks. People treat them as temporary blogs and no one wants to link them as when they are deleted; their links on our blog becomes dead or broken which severely affect our rankings.

      (7)   Hosting not needed- As Blogger is completely free, you don’t have to buy hosting for your blog as in case of self hosted Wordpress, Which would not be affordable for many of us. Just add your custom domain and you are all set.

      (8)   PR Update- Many bloggers, who are still blogging with their subdomains and earned a good pagerank, don’t prefer to go for a domain change as they fear of losing it. This is true that they will lose their rank but on temporary basis as once bots locate all redirected links; your rank will be given back to you on next PR update.

      (9)   Create a Brand- With your custom domain, you can create a brand. Once your blog starts attracting traffic, it obviously attracts advertisers who always want to advertise on websites getting quality traffic; you can offer guest postings, product reviews and much more.
    (10) Professional Email Address- With your custom domain you can create your professional Email Address such as admin@domain.com, which enhances your professionalism a lot.

    (11)    Affordable for everyone- These customs domains are really affordable by almost everyone as it costs less than $10. When it comes to Blogger it becomes really cheaper as we don’t have to buy a hosting package.

Hope you understand how a custom domain is important for your blog. Do let us know how many of you have registered one for you.

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Article by Sandeep Gupta

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