What is Linkjuice, And What are it's Importance ?

We have covered different topics in SEO such as Backlinks, Now we have to understand another important topic of SEO, that is Linkjuice. Most of us heard this word many times reading SEO blogs, forums, blogging related article but this word sounds very confusing, till we understand it, For understanding it you must have basic knowledge of backlinks, which you can get by reading my below post.

• Backlinks [Case Study]

 Now let’s come to original topic that is “Linkjuice”.

Linkjuice- Linkjuice is defined as basically the impact created by backlinks or we can say search engine ‘trust’ which is transferred from one site to another via “dofollow” backlinks. Not clear yet, Let’s take an example, suppose there are two different sites, A and B. B being a site of high page rank contains 10 links in a page including backlink to A. Here “Linkjuice” comes into action and credibility or linkjuice of site B get’s divided into 10 links contained on that page. Every link get’s only 10%. If it contains 4 links, each will get 25% linkjuice and if contains only 2 links, each will posses 50% linkjuice. Similarly if a page contains only 1 link, it will get 100% linkjuice.

Hope, your funda of “linkjuice” got cleared now.

Now let’s see Impotance of Linkjuice

Linkjuice seems to be an important factor in terms of SEO and help websites by getting higher Pagerank It is very useful to influence or dominate Google. In the above para, we understand, how linkjuice works ?, When a site transfers it’s linkjuice to other site, it also transfers some of it’s trust and pagerank to them. Linkjuice act as a secret for competitors. Suppose two different sites on same keyword are backlinked by high a PR site. Both wants to get higher position in google But Google gives higher rank to the one which posses greater linkjuice than another. The same rule applies for internal links of our blog also.

Linkjuice are determined by various factors :-

   

   (1)  Location of link.

  

   (2)  Pagerank.

  

   (3)  No of links on a page.

   

   (4)  Quality of links.

   

   (5)  More “dofollow” backlinks, more linkjuice.

To increase your Pagerank on Google, get more and more “dofollow” backlinks from high PR sites, which in tern gives you more amount of linkjuice.

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Article by Sandeep Gupta

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