Backlink, a word which is familiar to most of us, as when surfing blogging
or SEO sites we definitely come across it but it sounds very confusing to many
of us or we can say to newbie bloggers. I have already tried to make you
understand what actually a backlink is ? in my previous article. Now we have to
understand, what are their importance in SEO (search engine optimization) ?
let’s describe the importance of Backlinks
(1)
Faster indexing- Faster indexing regarded as the most
important aspect of Backlinks. As because of them Google and other major search
engines indexes even a newer blog or pages or blog post at a much faster rate
as when Backlinks from high PR (page rank) site which is crawled frequently
comes to your site, which in turn increases crawling of search engine bots in
your site resulting in faster indexing.
(2)
Search Engine Rankings- Another important aspect of
Backlinks are that they improve your site search engine’s ranking. If you build
or have more number of quality backlinks, definitely your site’s search engine
rankings going to be improved as search engine judge a site rankings on number
of quality backlinks. If you have more number of links, search engine show your
site on their top pages. Which is again very important for driving traffic from
search result’s as we all know that most of the traffic which our blog receives
comes from search engine.
(3)
Page Rank- Not only search engine rankings, Backlink
also effect Page rank directly, When you build Backlinks from high PR sites,
you can definately see an uprank in your next update and we also know how
important is page rank regarding SEO. Higher Page rank let’s you ranked high
among your competitors who have lower Page rankings, which enrich your site
with more traffic than others.
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Article by Sandeep Gupta
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