In
this article, we are going to discuss Google search algorithm. Many of us
wonder that how search on Google works. We type a keyword or phrase related to
our search and hit enter and within a fraction of second, Google revert to us
with best possible matches what we want. Google provides us with most relevant
content according to the page rank; this page rank is associated with search
algorithms. I would not go in deep about ‘how search works’ but simply wants to
make you understand that what actually Google
Search
Algorithms are defined as the formula's or set of defined rules or mathematical
instructions which are used by search engines to rank a webpage against other WebPages.
These formula's or rules are of much importance as they help search engines to
work efficiently in their best way. Before delivering results to its searchers,
Google sorts WebPages by their content quality and many other factors. These
algorithms look for clues to understand better, what we mean. A search
algorithm considers both onpage as well as offpage elements as well. Initially
search engine considers only onpage elements to rank a webpage against others
such as title tag, Keywords, description etc but now they considers offpage SEO
as important factors in ranking a page such as backlinks building, social media
and bookmarking etc.
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search algorithms means?
What
are Google search algorithms?
Different
functions of search algorithms:-
(1) The first and foremost function
of search algorithms is to rank each webpage against others based on hundreds
of factors in SERP (search engine results page).
(2) It finds the most relevant pages
according to search queries used by searchers, to provide them with best
results.
(3) It displays WebPages with higher
page rankings up in SERP (search engine results page).
Google
regularly updates its algorithms to provide its users or we can say searchers
with high quality content. It released many updates such as Google panda and
Google Penguin to display quality search results and to fight SEO spam or we
can say to punish websites involve in blackhat SEO practices. These algorithms
are very sophisticated and powerful as they rank down a websites which hampers
Google quality guidelines.
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Article by Sandeep Gupta
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